Some environmentalists were predictably steamed, going so far as to state that Audi was equating environmental regulation with the Nazis... Others, like David Roberts hailed the ad as a recognition of the "moral authority" of so-called greening, but not after getting in some particularly gratuitous "teabag" references.

Both are wrong. The ad brilliantly mocks a world that makes such "green" selling points necessary. Corporations in all industries are "going green" for PR (and often in name only) not because of "morality," but because it is in vogue - "green" is the new black. Roberts, like many others, seems to buy into the global warming religion. It blinds him from what is a hilarious commercial mocking the nanny statist meddlers and junk science peddlers that want to tell us what kind of car we can drive and how high we can have our thermostat. Force us to "go green" through regulation? Fine, I'll buy a diesel Audi that fits into your arbitrary metrics to solve a problem that doesn't exist and cruise down the highway as fast and as much as I want. It's a joke, enviros, and the joke is on you.